How to collect Google reviews without getting your profile penalised
Google changed the rules in April 2026 and started enforcing them. Several common practices are now explicitly banned.
Insights
Notes on WhatsApp Business API, estimating, dealer networks and technology in the building materials trade.
Estimating & Calculators
Estimating a full project, not a room
A single room is arithmetic. A project is a document that gets revised four times, sent to a client, and argued over on site.
· 4 min read
WhatsApp Business API
Connecting WhatsApp Business API to your CRM
The integration is straightforward. Deciding what a conversation attaches to is where these projects actually stall.
· 5 min read
eCommerce
Samples: the step that makes tile and sanitaryware sell online
Nobody buys forty square metres of tile from a photograph. They will buy one sample, and the sample is the sale.
· 5 min read
Estimating & Calculators
Should you put a calculator on your website?
It is the cheapest lead source most building materials businesses are not using — and the easiest one to implement badly.
· 4 min read
Building Materials Technology
What a tile manufacturer should digitise first
The generic answer is the catalogue. For a tile manufacturer the answer is more specific than that, and the order matters.
· 4 min read
QR & Digital Tools
One QR code for both app stores
Printing two store badges asks the customer to work out which one applies to them. A single code can decide for them.
· 4 min read
WhatsApp Business API
How to send fewer WhatsApp messages without reaching fewer people
From October, every message inside the service window costs something. The businesses that cut volume properly will also see their results improve.
· 4 min read
WhatsApp Business API
Is bulk WhatsApp marketing legal in India?
It is not illegal. Sending to people who did not agree is a different matter — and the rulebook that will actually stop your business is not the one most people worry about.
· 5 min read
Tell us what you are building
We will tell you how we would approach it, and whether we are the right fit.