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Software for Real Estate and Property Developers

Built for a sales team that is never at a desk

The software problem in real estate is not listing properties. Any platform can do that.

The problem is that the sale happens in conversations spread across weeks, conducted by people who are never at a desk, and almost none of it is recorded anywhere the business owns. A buyer enquires on a Sunday evening, visits on a Wednesday, goes quiet for a month and then calls the agent directly. Four months later nobody can reconstruct what happened, and the only person who could has moved to another developer.

What breaks here

  1. Listings drift out of sync

    Your own site, two portals and a brochure, each updated by a different person on a different day. By the time a unit is sold it is still being advertised somewhere, and the enquiry that arrives has to be disappointed.

  2. Every enquiry lands in the same place

    Regardless of project, location, budget or whether the person is a serious buyer or a broker checking prices. Somebody sorts it manually, and on a busy day somebody doesn’t.

  3. The first reply decides it

    A buyer enquiring with your project has almost certainly enquired with three others the same evening. Whoever answers first is in the conversation; the rest are following up on somebody else’s customer.

  4. Site visits live in one person’s head

    Scheduled by phone, remembered rather than recorded, and reconfirmed by the agent if he remembers. When he is unwell, those visits simply do not happen and nobody knows they were due.

  5. The agent’s phone is the CRM

    The customer history, the price discussed, the objection, the brother-in-law who is really making the decision — all of it is in one handset. When that agent leaves, the pipeline leaves with him, and the business discovers which relationships it actually owned.

  6. Nothing connects spend to outcome

    You can say how many enquiries a campaign produced. You usually cannot say how many became site visits, or bookings, or which project they were for. Marketing is then judged on enquiry count, which is the one number easiest to inflate and least worth having.

What we build for it

  • Property websites with structured listings, search and filtering by city, developer, type, budget and size — built so search engines read the inventory properly
  • Enquiry capture from your site, the portals, advertising and WhatsApp, arriving as one list rather than five
  • Routing and assignment by project, location and budget, manually or by rule, with ownership recorded
  • Site visit scheduling with reminders and follow-up, so a visit that was promised is a visit that is tracked
  • Mobile tools for agents — delivered as progressive web applications that open in the phone’s browser and sit on the home screen, with no app store in the way
  • Customer history held against the business rather than the handset, so another agent can carry on a conversation without starting it again
  • Reporting from campaign to booking, by project, agent, source and office
  • Multi-language and right-to-left layouts where you sell across borders, with each administrator choosing their own working language

What this means for your project

We design for a team that is never at a desk. If the system can only be used properly from an office computer, your agents will use WhatsApp instead and tell you the system is fine.

The agent has to want it. Anything that feels like surveillance gets worked around quietly, and you end up worse off than before — with a system that is populated just enough to look used. The record has to be made as part of serving the customer, not as reporting afterwards.

We will ask which reports you will actually open. Not which ones sound useful. Building every report we can imagine is the easiest way to spend your budget on screens nobody visits twice.

If the immediate problem is enquiries arriving on WhatsApp and going nowhere, that is a narrower piece of work and we have written about it separately: WhatsApp for real estate.

The other industries we work in

Tell us what you are selling

Describe your projects, your sales team and where enquiries currently go, and we will tell you how we would approach it — including when the answer is smaller than you expected.

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Tell us what you are building

We will tell you how we would approach it, and whether we are the right fit.

Start a conversation