Three private businesses sharing a signboard
A dealer's most valuable customer list usually lives on one salesperson's phone. When he leaves, it leaves with him.
WhatsApp Business API
Notes on the platform, pricing, templates and what changes mean for businesses using it.
WhatsApp Business API
What businesses actually use the WhatsApp Business API for
Seven sequences that run without anyone typing - and the four things that decide whether the account survives them.
· 6 min read
WhatsApp Business API
WhatsApp drip campaigns: what they are, and where they go wrong
A drip that works on email will fail on WhatsApp. The channel is more personal, more expensive and less forgiving.
· 6 min read
WhatsApp Business API
Connecting WhatsApp Business API to your CRM
The integration is straightforward. Deciding what a conversation attaches to is where these projects actually stall.
· 5 min read
WhatsApp Business API
How to send fewer WhatsApp messages without reaching fewer people
From October, every message inside the service window costs something. The businesses that cut volume properly will also see their results improve.
· 4 min read
WhatsApp Business API
Is bulk WhatsApp marketing legal in India?
It is not illegal. Sending to people who did not agree is a different matter — and the rulebook that will actually stop your business is not the one most people worry about.
· 5 min read
WhatsApp Business API
WhatsApp opt-in: what counts, what does not, and why it protects you
Opt-in is not paperwork. It is the thing standing between your number and a restriction you cannot appeal.
· 5 min read
WhatsApp Business API
WhatsApp quality rating: what lowers it, and how to get it back
Quality rating decides how many messages you may send. It is driven almost entirely by one thing, and it is not your content.
· 8 min read
WhatsApp Business API
Why your WhatsApp template was rejected, and how to get it approved
Rejection reasons are vague by design. Here are the causes that actually account for most of them.
· 5 min read
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We will tell you how we would approach it, and whether we are the right fit.