Three private businesses sharing a signboard
A dealer's most valuable customer list usually lives on one salesperson's phone. When he leaves, it leaves with him.
Insights
Notes on WhatsApp Business API, estimating, dealer networks and technology in the building materials trade.
Building Materials Technology
India’s new e-commerce rules: what changes on 1 January 2027
Discounts must show a prior price drawn from 30 days of history, dark patterns become an audited certificate, and complaints get a clock. Most of it is a data problem before it is a design one.
· 10 min read
Dealer & Channel Management
How do you know an experience centre is working?
It is built to sell, and it almost never does. Footfall tells you people came. The question worth answering is what happened after they left.
· 5 min read
Estimating & Calculators
How to calculate tile boxes correctly — coverage, wastage, and the mistakes that cost a sale
Get the area right and the wastage right, and still get the box count wrong. Four steps, in order, with real numbers - and a worked example showing exactly how they move.
· 5 min read
Dealer & Channel Management
Ten showrooms, ten different answers
A multi-store owner cannot see their own business. Not because nobody reports, but because ten stores produce ten formats, all arriving too late to act on.
· 7 min read
AI & Automation
What everyone gets wrong about MCP and APIs
The two are not alternatives. Understanding what sits where decides whether you are adding a useful layer or a new attack surface.
· 8 min read
Dealer & Channel Management
Your quotation is the most important document in the showroom.
It is the one thing a customer takes away, compares against a competitor, and comes back with. In most showrooms it is handwritten, photographed, and thrown away.
· 5 min read
eCommerce
Three channels, one book: what return rates actually tell a publisher
The same title returns at three different rates depending on where it sells. Comparing those numbers directly is how publishers reach the wrong conclusion about online retail.
· 13 min read
AI & Automation
You did not just upload a selfie
The 80s photo trend is fun. The version taken at your desk, with a client name on the screen behind you, is a different thing.
· 5 min read
Tell us what you are building
We will tell you how we would approach it, and whether we are the right fit.