Ten showrooms, ten different answers
A multi-store owner cannot see their own business. Not because nobody reports, but because ten stores produce ten formats, all arriving too late to act on.
Insights
Notes on WhatsApp Business API, estimating, dealer networks and technology in the building materials trade.
AI & Automation
What everyone gets wrong about MCP and APIs
The two are not alternatives. Understanding what sits where decides whether you are adding a useful layer or a new attack surface.
· 8 min read
Dealer & Channel Management
Your quotation is the most important document in the showroom.
It is the one thing a customer takes away, compares against a competitor, and comes back with. In most showrooms it is handwritten, photographed, and thrown away.
· 5 min read
eCommerce
Three channels, one book: what return rates actually tell a publisher
The same title returns at three different rates depending on where it sells. Comparing those numbers directly is how publishers reach the wrong conclusion about online retail.
· 13 min read
AI & Automation
You did not just upload a selfie
The 80s photo trend is fun. The version taken at your desk, with a client name on the screen behind you, is a different thing.
· 5 min read
Dealer & Channel Management
The Visualiser Generates Leads. It Cannot Guarantee the Sale – and the Reason Is Physics.
Manufacturers are building visualisers and expanding showrooms at the same time. That only looks contradictory until you understand what a screen cannot guarantee.
· 9 min read
WhatsApp Business API
What businesses actually use the WhatsApp Business API for
Seven sequences that run without anyone typing - and the four things that decide whether the account survives them.
· 6 min read
WhatsApp Business API
WhatsApp drip campaigns: what they are, and where they go wrong
A drip that works on email will fail on WhatsApp. The channel is more personal, more expensive and less forgiving.
· 6 min read
eCommerce
Catalogues with thousands of SKUs
Depth is not the problem. Structure is. Most large catalogues are a price list with photographs attached.
· 4 min read
Tell us what you are building
We will tell you how we would approach it, and whether we are the right fit.