Concord Sales360
Every walk-in recorded, every quotation sent before the customer leaves.
The problem
Ask a showroom owner how many people walked in last month, which sizes they asked for, or why the ones who did not buy went elsewhere, and the honest answer is an estimate. Not because nobody was working — because everything that happened was written down somewhere nobody can read it back.
A tile showroom runs on four pieces of paper. All four leak.
The visit register
Filled in when somebody remembers, unreadable by the time anyone wants it, and impossible to count.
The quotation pad
Handwritten, photographed, and rewritten from scratch when the customer returns on Saturday with their spouse.
The follow-up diary
Whoever keeps it well is the best performer. Whoever does not loses deals quietly.
The dealer referral slip
Handed over, then never heard of again.
None of this is a failure of effort. It is what happens when the record of a business lives in four places, none of which the owner can read.
The sales person’s journey
At the counter
- Walk-in recorded in about a minute — name, mobile, pincode, which fills the area
- Returning customers recognised by number, history one tap away
- Quotation built room by room from your own catalogue, boxes calculated not estimated
- PDF on your letterhead to WhatsApp and email, before they leave
- Revisions start from the previous version; earlier ones stay
The next day, without anyone remembering
- Feedback requested from the customer — never shown to the rep it is about
- Follow-up reminders that escalate to a manager rather than expiring
- Visit invitations the customer can move or cancel themselves
- Thirteen scheduled jobs, all respecting sending hours
What it tells you
For the store owner
Showrooms and experience centres. Reports shaped around the questions this trade actually asks.
- How many came in, and what happened to them — walk-ins, quoted, only looked; projects against retail; repeat clients kept separate from repeat orders
- What they asked for — sizes most quoted and the ten products inside each, budgets mentioned, customer professions
- Where they came from — walk-in, architect, dealer, online, and which individual referrer sends the most
- Who did the work, and why you lost — both counted
- Any period back to your first order, and every figure opens to the records behind it
For manufacturers
An experience centre inspires and hands over. It rarely sells directly, which makes it hard to prove it is working.
- Footfall you can trust — recorded by the person who attended, not counted at month end
- Demand data from the floor — which sizes, which products, which finishes, centre by centre
- Whether the handover worked — referrals tracked to conversion, so value shows as orders rather than visits
- The professionals in the room — architects and contractors filed automatically when named on a quotation
- Every centre in one view, or one at a time, from the same control
When the showroom cannot supply it
Some jobs belong with a dealer — the quantity is wrong, the customer is outside the delivery radius, or the brand mix is somebody else’s. The dealer becomes part of the same record rather than the end of it.
They receive a link and a code — no app, no account, no password — and see the customer, the area and what was being looked at. They update it as they go, and the showroom watches the same thread.
So the showroom learns what it used to give away: which dealers acknowledge quickly, which actually visit, and which convert. As a fact rather than an impression.
Nothing is sent until the dealer is approved and the customer has agreed to be introduced.
Professionals, kept apart from customers
An architect who walks in with a customer is not a customer. Every person recorded carries a profession, and the directory deduplicates on mobile — the same architect arriving with four customers over a year is one row with four jobs against it, not four rows.
That separation compounds. After a year you can see who actually brings work in, ranked; who to invite when a new collection lands; and which relationships are worth protecting. The influence network around a showroom is usually its most valuable asset, and the only one nobody has written down.
Two ways to have it
| Shared | Dedicated server | |
|---|---|---|
| Suits | A showroom or a small chain | A manufacturer or a large chain |
| Live | Same day, once approved | After setup |
| Database | Shared platform, businesses never see each other’s data | Your own machine and storage |
| Domain and sending address | Ours | Yours — app, portal, mail and WhatsApp sender |
| Limits | Set by plan | Set for you, not sold to you |
| The product itself | Identical. Start shared and move later without anyone changing how they work. | |
Runs in any phone browser, can be added to a home screen, and is free to start.
Who it is for
Showrooms and retailers
Every visitor recorded, every quotation sent before they leave, and a follow-up that does not depend on who remembers.
Manufacturers with experience centres
Footfall you can trust, demand data from the floor, and proof that a centre which does not sell directly is still working.
Multi-store chains
Ten centres in one view or one at a time, with per-person figures across any period.
Businesses that refer to dealers
Referrals tracked to conversion, so you find out which dealers actually close.
What you get
- Walk-in recorded in about a minute, pincode filling the area list
- Returning customers recognised by mobile number, history one tap away
- Quotations built room by room from your own catalogue
- Coverage and box counts calculated rather than estimated
- PDF on your letterhead to WhatsApp and email before the customer leaves
- Quotation revisions that start from the previous version
- Feedback requested the day after the visit, never shown to the rep it is about
- Follow-up reminders that escalate to a manager rather than expiring
- Dealer referral by link and code — no app, no account, no password
- Referral pipeline tracked through to converted or lost with a reason
- Professionals held separately from customers, deduplicated on mobile
- Reports that open to the records behind every figure
- Multi-centre reporting, combined or one centre at a time
- Thirteen scheduled jobs, respecting sending hours
How it works
-
01
Record the walk-in
Name, mobile, pincode. About a minute, and a returning customer is recognised automatically.
-
02
Build the quotation
Rooms added while walking the showroom, tiles from your own catalogue, boxes calculated.
-
03
Send it before they leave
A PDF on your letterhead, to WhatsApp and email, with the rep’s name on it.
-
04
Follow up automatically
Feedback the next morning, reminders that escalate rather than expire.
-
05
Refer what you cannot supply
A link and a code to the dealer, tracked through to converted or lost.
-
06
Read the numbers
Every figure opens to the records behind it.
What changes
The difference it makes
Before
- A visit register nobody can read
- Quotations rewritten from scratch on the second visit
- Follow-up depending on whoever keeps a diary well
- Referral slips never heard of again
- Architects filed among the customers
- Footfall counted at the end of the month
After
- Every walk-in recorded as the conversation happens
- A revision that starts from what was already built
- Reminders that escalate to a manager when ignored
- A referral tracked to converted, or lost with a reason
- A separate directory, deduplicated on mobile
- Footfall recorded by the person who attended
Built with
- PHP
- Laravel
- MySQL
- Redis
- WhatsApp Business API
- React Native
- AWS
Common questions
Will the sales team actually use it?
Recording a walk-in takes about a minute and happens as part of producing the quotation, not as a separate reporting task. The rep’s job gets faster rather than more administrative — the pincode fills the area, the catalogue carries the prices, and the calculator turns square feet into boxes.
Does the dealer need to install anything?
No. A referral arrives as a link and a code. No app, no account, no password — which is why dealers actually respond to it.
What stops a referral sharing a customer’s details without permission?
Referral is blocked until the dealer is approved and until the customer has agreed to be introduced. A referral sends someone’s name and number to a third party, so the gate is deliberate.
Can a rep see the feedback about themselves?
No. Feedback goes to the customer the day after the visit and is never shown to the rep it concerns.
How is this different from a general CRM?
It was built for this trade. Rooms, sizes, coverage, boxes, shade and the dealer referral chain are the product rather than custom fields added to something generic — and the reports are shaped around the questions showrooms actually ask.
Shared platform or our own server?
Shared suits a showroom or a small chain and is live the same day. A dedicated server suits a manufacturer or a large chain whose policy says customer records do not share a database. You can start shared and move later without anyone changing how they work.
See it in use
Every walk-in recorded, every quotation sent before the customer leaves.