Concord WABA

Concord WABA is our WhatsApp Business API platform, built for businesses that sell through dealers and distributors. It is the same platform we run for manufacturers in the building materials trade, offered directly.

The problem it solves is not sending messages — plenty of providers do that. It is that a WhatsApp project stalls in the same place every time: the platform arrives as an empty panel, nobody at the company knows what to write, Meta rejects the first templates on category rules, and by the time anything is approved the enthusiasm has gone.

So the platform ships with the messages and flows already written for the trade, and the integration work that makes them useful. A dispatch update fires from real order data rather than from someone retyping a vehicle number, because we build the systems that hold that data.

What is in it

A shared team inbox so one number can be worked by several people and every conversation belongs to the company rather than a handset. Template management and submission. An automation builder that triggers sequences from a field change or an incoming message. Broadcast campaigns to opted-in contacts, WhatsApp OTP verification, and reporting on delivery, read rates and agent activity.

Alongside it, an automated enquiry bot that answers outside working hours — routing general enquiries, sending catalogues, returning the nearest dealer from a pincode, and tracking orders — and hands anything it cannot resolve to a person with the conversation attached.

Pricing without the markup

Meta charges per message. Most resellers add a margin on top of that and do not mention it. We charge a platform fee and pass Meta’s rates through untouched, which is easier to explain and easier to trust.