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Software for Automobile Dealers and Dealer Groups

Comparable numbers across every dealership

A dealer group’s problem is rarely any single dealership. It is that each one runs slightly differently, reports what it chooses to report, and the group has no way of comparing them that everybody accepts.

Underneath that sits a second problem. The enquiry arrives in four places, the follow-up happens on a phone, and the customer who bought three years ago is invisible at exactly the moment they are ready to replace the vehicle.

What breaks here

  1. Four enquiry lists, no single view

    The showroom walk-in, the website form, the marketplace listing and the advertising campaign each produce leads, each in its own place. Somebody merges them, or more often nobody does, and the same customer is called twice by two salespeople who do not know about each other.

  2. Test drives are booked and then forgotten

    Agreed over the phone, written on a pad, and dependent on one person remembering. A test drive that does not happen is a sale that quietly went to the dealership down the road, and it leaves no trace in any report.

  3. The follow-up is a call nobody logs

    The salesperson knows the customer wanted the higher variant but was waiting for the festive offer. That is the most valuable information in the building and it exists in one head.

  4. Service reminders come from a spreadsheet

    Not from the actual service record, so customers are reminded about work already done and missed when they are genuinely due. After two wrong messages people stop reading them, and the channel is spent.

  5. Every dealership reports its own numbers

    Different definitions of a lead, of a qualified lead, of a conversion. The group receives a spreadsheet that cannot be compared like for like, and decisions get made on it anyway.

  6. Finance and insurance leak

    The referral goes to whoever asks the customer first, which is frequently not you — and the margin on those attachments is often what the deal actually earns.

  7. The replacement cycle is unmanaged

    You have the purchase date, the service history and the contact details of every customer who will change vehicle in the next eighteen months. Almost nobody uses them, because nothing joins those three facts together.

What we build for it

  • Enquiry capture across every channel — showroom, website, marketplace, campaigns and WhatsApp — into one list, tagged by dealership and source
  • Assignment and follow-up with ownership recorded, so two salespeople never call the same customer
  • Test drive scheduling with reminders to the customer and the salesperson, and a record of whether it happened
  • Service reminders driven by the service record rather than by a parallel spreadsheet
  • Group-level reporting on one definition of a lead and a conversion, comparable across dealerships
  • Customer history that survives turnover, held against the business rather than the salesperson’s phone
  • Replacement and renewal prompts built from purchase date, service history and ownership period
  • Integration with the dealer management system and manufacturer systems you are already required to use

What this means for your project

Comparable reporting is the point, not a feature. If the definitions are not agreed before the build, you will get the same incomparable spreadsheet in a nicer interface. That conversation happens first, with the group, and it is usually the hardest part.

We build for the salesperson’s phone. Anything that requires walking to a desk during a showroom conversation will not be used during a showroom conversation, and the record will be made later from memory or not at all.

Your DMS stays. We build the layer your people touch and connect it to the systems you are obliged to run, rather than proposing to replace something that works.

Dealer networks are the problem we know best. Most of our work has been with manufacturers selling through dealers, where the recurring difficulty is identical: the brand commissions the system, the channel decides whether it gets used, and nobody designs for the second part.

If the narrower problem is enquiries and service reminders on WhatsApp, we have written about that separately: WhatsApp for automobile dealers.

The other industries we work in

Tell us how your group runs

Describe your dealerships, where enquiries land today and the report you wish you could trust, and we will tell you how we would approach it.

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Tell us what you are building

We will tell you how we would approach it, and whether we are the right fit.

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