How do you know an experience centre is working?
It is built to sell, and it almost never does. Footfall tells you people came. The question worth answering is what happened after they left.
Dealer & Channel Management
Dealer & Channel Management
Ten showrooms, ten different answers
A multi-store owner cannot see their own business. Not because nobody reports, but because ten stores produce ten formats, all arriving too late to act on.
· 7 min read
Dealer & Channel Management
Your quotation is the most important document in the showroom.
It is the one thing a customer takes away, compares against a competitor, and comes back with. In most showrooms it is handwritten, photographed, and thrown away.
· 5 min read
Dealer & Channel Management
The Visualiser Generates Leads. It Cannot Guarantee the Sale – and the Reason Is Physics.
Manufacturers are building visualisers and expanding showrooms at the same time. That only looks contradictory until you understand what a screen cannot guarantee.
· 9 min read
Dealer & Channel Management
Most exhibition leads are never contacted. Here is where they go.
You spend more on one exhibition than on a year of software, then collect the leads in a box.
· 5 min read
Dealer & Channel Management
Why your dealers do not use the app you built them
It is not resistance to technology. It is that the app was built to solve your problem, and the dealer was asked to do the work.
· 5 min read
Dealer & Channel Management
What a showroom actually needs from software
Not a bigger system. Four things that work in under thirty seconds while a customer is standing there.
· 4 min read
Dealer & Channel Management
How to know whether your showroom marketing is working
Four numbers, none of which most dealers have, and all of which can be collected starting Monday.
· 4 min read
Dealer & Channel Management
How to track secondary sales when all you can see is dispatch
Primary sales tell you what you pushed. Secondary sales tell you what the market pulled. Most manufacturers only have the first.
· 4 min read
Tell us what you are building
We will tell you how we would approach it, and whether we are the right fit.