How to collect Google reviews without getting your profile penalised
Google changed the rules in April 2026 and started enforcing them. Several common practices are now explicitly banned.
QR & Digital Tools
QR & Digital Tools
One QR code for both app stores
Printing two store badges asks the customer to work out which one applies to them. A single code can decide for them.
· 4 min read
QR & Digital Tools
Capturing leads at an exhibition with a QR code
The visitor fills the form on their own phone. Nothing to transcribe afterwards, and no queue at your stand.
· 5 min read
QR & Digital Tools
QR codes on packaging and print: what changes when you cannot reprint
Packaging has a long life. Whatever the code pointed at when it was printed has to still make sense two years later.
· 4 min read
QR & Digital Tools
Static or dynamic QR codes: the difference that matters after you have printed
A static code is permanent. Whatever it pointed at when you printed it is what it points at forever.
· 4 min read
QR & Digital Tools
What a digital visiting card actually replaces
Not the card. The moment three days later when someone finds it in a pocket and cannot remember who you were.
· 4 min read
Tell us what you are building
We will tell you how we would approach it, and whether we are the right fit.