Three channels, one book: what return rates actually tell a publisher
The same title returns at three different rates depending on where it sells. Comparing those numbers directly is how publishers reach the wrong conclusion about online retail.
eCommerce
eCommerce
Catalogues with thousands of SKUs
Depth is not the problem. Structure is. Most large catalogues are a price list with photographs attached.
· 4 min read
eCommerce
Samples: the step that makes tile and sanitaryware sell online
Nobody buys forty square metres of tile from a photograph. They will buy one sample, and the sample is the sale.
· 5 min read
eCommerce
Returns and damage: the problem that quietly eats online margin
A broken delivery costs the product, the freight both ways, and a customer. On low-margin heavy goods that is several orders gone.
· 5 min read
eCommerce
Bulk ordering without a checkout
A cart assumes the transaction ends when the customer clicks pay. A trade order is a request that gets checked before anything moves.
· 4 min read
eCommerce
Bathroom accessories: the easiest online win in building materials
Light, valuable, visual and chosen from a photograph. If you are deciding where to start selling online, start here.
· 4 min read
eCommerce
Selling to a dealer network on Shopify
Tiered pricing is the part everyone asks about. Credit terms are the part that decides whether it works.
· 4 min read
eCommerce
Selling adhesives and grouts online
Heavy, repeat-purchase, and chosen by application rather than by name. The interesting build here is not a shop.
· 5 min read
eCommerce
Migrating a custom store to Shopify
The products move easily. It is the URLs, the customer accounts and the things nobody documented that cost you.
· 4 min read
Tell us what you are building
We will tell you how we would approach it, and whether we are the right fit.