When choosing the product is the hard part
If your customer cannot work out which of your products they need, a better website will not help. A selector will.
eCommerce
eCommerce
Shopify or a custom build?
We build both, which means we have no particular reason to sell you either. Here is the honest decision framework.
· 4 min read
Building Materials Technology
Selling heavy goods online without shipping them
Order online, collect or receive from the dealer nearest you. It solves the freight problem and the channel problem at the same time.
· 7 min read
eCommerce
How to sell tiles online when customers will not buy tiles online.
The decision happens online. The purchase happens through a dealer. Most manufacturers build for the second and wonder why the first never shows up in the numbers.
· 14 min read
eCommerce
What breaks when a deep catalogue meets Shopify
The variant limit went up. The three-option limit did not, and that is the one that matters for building materials.
· 4 min read
eCommerce
Which building materials actually sell online
It is not decided by the category. It is decided by value per kilogram, and by what happens when something arrives broken.
· 5 min read
eCommerce
Selling online when nobody pays online
Your customers research online and order from a dealer. That is not a failure of eCommerce - it is a different model, and almost nobody builds for it.
· 5 min read
Tell us what you are building
We will tell you how we would approach it, and whether we are the right fit.