CeramicPost
An independent B2B trade publication for India's tile and ceramic industry.
The problem
India's tile and ceramic industry is spread across manufacturing clusters, dealer networks and distributors with no consistent independent source connecting them — and no practical tools aimed at the people doing the selling.
What we built
CeramicPost is an independent B2B trade publication for India’s tile and ceramic industry, built on WordPress with a fully custom theme. It publishes articles, news, events and free resources for regional sales managers, dealers and distributors.
It is supported by two companion tools we built and integrated into the publication: Tile Calc for material estimation and Tile View for design visualisation. Together they turn a trade title into something the industry uses rather than just reads.
Running it keeps us close to what the trade is actually talking about, which makes us better at building software for it.
Key capabilities
- Articles, industry news and event coverage
- Free resources aimed at RSMs, dealers and distributors
- Fully custom WordPress theme, not an off-the-shelf template
- Tile Calc integrated as a companion estimation tool
- Tile View integrated as a companion design tool
- Multi-author editorial workflow and scheduling
- Technical SEO and structured data throughout
Technology
- WordPress
- PHP
- MySQL
- Custom theme
- Cloudflare