What everyone gets wrong about MCP and APIs
The two are not alternatives. Understanding what sits where decides whether you are adding a useful layer or a new attack surface.
AI & Automation
AI & Automation
You did not just upload a selfie
The 80s photo trend is fun. The version taken at your desk, with a client name on the screen behind you, is a different thing.
· 5 min read
AI & Automation
When a language model is the wrong tool
A great deal of what gets proposed as AI work is better served by a database query, and saying so is the fastest way to tell whether your vendor is worth listening to.
· 5 min read
AI & Automation
Should your business use AI for customer support? An honest assessment
The answer depends on one thing most vendors never ask about: how repetitive your questions actually are.
· 4 min read
AI & Automation
AI on WhatsApp: what Meta allows, and what it does not
Meta prohibits general-purpose assistants on the Business Platform but permits AI that serves your own business. The difference is whether the AI is the product or the plumbing.
· 5 min read
AI & Automation
What RAG actually is, for people buying it rather than building it
You will hear the term in every AI proposal you receive. Here is what it means and which questions separate a real one from a demo.
· 4 min read
AI & Automation
Building a chatbot that answers from your own documents/knowledge base
The difference between a bot that quotes your refund policy and one that invents a plausible refund policy is entirely architectural.
· 5 min read
Tell us what you are building
We will tell you how we would approach it, and whether we are the right fit.