Building Materials & Ceramics

Every software vendor will tell you they understand your business. Here is what understanding this one actually means.

The problems we keep meeting

The dealer network is invisible. A manufacturer sells through hundreds of dealers and has almost no view of what happens after dispatch. Which dealers are active, which architects specify their product, which enquiries convert — all of it lives in individual WhatsApp threads and nobody’s spreadsheet.

The catalogue is unmanageable. Thousands of SKUs across sizes, finishes, batches and collections, changing every season. Most systems that handle this well were built for fashion retail and break on the first tile that comes in six sizes and four surfaces.

The buyer cannot visualise the product. Tile is bought on appearance in a space, and a 600×600 sample board on a showroom wall tells a customer almost nothing about a floor. The gap between the sample and the room is where sales are lost.

Quantities are guessed. Area calculations with wastage, layout and skirting are done on paper, wrongly, and the correction costs someone money.

What we have built for it

Each of the problems above has a product behind it — sales management for the dealer network, a visualiser for the showroom, a calculator for quantities, and a trade publication that keeps us close to what the industry is actually talking about. See the portfolio for the detail.

What this means for a project

Your first meeting is about your problem, not a tutorial on your industry. Discovery is shorter because we already know what questions to ask. And when we tell you an approach will not survive contact with your dealers, that is experience talking rather than caution.