Industries
Where we have depth, and where we are simply competent.
We work across sectors, but we are not equally expert in all of them, and pretending otherwise would waste your time and ours. This page is an honest account of the difference — where we have years of accumulated domain knowledge, and where we are simply a competent engineering team.
The distinction matters commercially. In an industry we know, your first meeting is about your problem. In one we do not, you are paying for part of our education, and discovery takes longer.
Building materials & ceramics
This is where we have real depth. We do not just build software for the tile trade — we build and operate products in it, and we publish a trade title covering it. That means we carry the same operational problems our clients do.
We understand the things that break generic software here: dealer hierarchies that do not fit a sales pipeline, catalogues thousands of SKUs deep across sizes, finishes and batches, sample logistics that no retail system models, and the gap between a showroom sample board and a customer who cannot picture the finished floor.
Four live products came out of that: Sales360 for dealer and showroom sales management, Tile View for design visualisation, Tile Calc for material estimation, and CeramicPost, the trade publication that keeps us close to what the industry is actually talking about.
How we work with this industry →
Manufacturing & MSME
Two kinds of work here. The first is internal systems for established manufacturers — dealer portals, field sales tools, and the reporting that connects a factory to the people selling its output. This is usually integration with an existing ERP rather than a greenfield build, and the hard part is data, not features.
The second is earlier than that. StartYourIndustry helps people decide what to manufacture in the first place — project profiles with full investment breakdowns, demand data, supplier directories, and the DPR and CMA reports a bank asks for before it lends. Building it taught us a great deal about how small manufacturing businesses actually get financed in India.
Retail & distribution
Commerce platforms, catalogue management, dealer-specific pricing and order systems. Much of what we learned wrestling with tile catalogues transfers directly to any business with a deep product hierarchy and a dealer channel sitting between it and the end customer.
We build on Shopify and we build custom, and we have no commercial incentive to push you either way. The deciding factor is almost always catalogue complexity and what the order needs to do after checkout. You get that recommendation in writing before any build starts.
More on eCommerce development →
Publishing & media
We run a publication, so our opinions about editorial workflow come from using one rather than specifying one. CeramicPost publishes articles, news and events for regional sales managers, dealers and distributors, on a fully custom WordPress build.
The more interesting part is what sits alongside it. Tile Calc and Tile View are integrated into the publication, which turns a trade title into something the industry uses rather than only reads. If you publish in a vertical, there is usually a tool your readers would use every week — and that tool is a better audience strategy than more articles.
Education & training
Sainik School MCQ is entrance test preparation with two sides to it: practice papers and mock tests for students, and a management layer for the coaching centres and teachers running them — enrolment, test assignment, and performance reporting by student, batch and topic.
The pattern generalises. Most education products fail on the institution side rather than the student side: the student app is fine, but the teacher cannot see who is struggling and on what. That reporting layer is where we would start.
Everything else
Some of what we build is not sector-specific at all. MultiUserQR serves doctors, hotels, consultants, e-commerce sellers and estate agents equally well. Sales360 Expo works at any exhibition where visitors outnumber the people able to write their details down. And WhatsApp Business API work spans every industry that needs to reach customers reliably.
If your sector is not listed above, that is not a no. It means the domain knowledge will come from you rather than us, and we will price the discovery accordingly.
When we are not the right fit
Worth saying plainly, because finding out at the third invoice serves nobody.
- Consumer apps chasing scale before revenue. We build software that businesses run on, not products that need a growth team.
- Projects wanting a fixed price on an unfixed scope. We will scope it with you first, and quote once it is real.
- Work needing a capability we do not have. We will say so in the first meeting and, where we can, point you somewhere better.
If you are unsure which side of that line you fall on, ask us. It takes one conversation.
Tell us what you are building
We will tell you how we would approach it, and whether we are the right fit.
Call us for any enquiry 011 41771877
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