When a language model is the wrong tool
A great deal of what gets proposed as AI work is better served by a database query, and saying so is the fastest way to tell whether your vendor is worth listening to.
Insights
Notes on WhatsApp Business API, estimating, dealer networks and technology in the building materials trade.
Dealer & Channel Management
Most exhibition leads are never contacted. Here is where they go.
You spend more on one exhibition than on a year of software, then collect the leads in a box.
· 5 min read
QR & Digital Tools
Capturing leads at an exhibition with a QR code
The visitor fills the form on their own phone. Nothing to transcribe afterwards, and no queue at your stand.
· 5 min read
Building Materials Technology
Choosing software for a sanitaryware business
Two things decide it, and neither appears in a demonstration: whether it can model a product family, and whether it takes spares seriously.
· 4 min read
eCommerce
Returns and damage: the problem that quietly eats online margin
A broken delivery costs the product, the freight both ways, and a customer. On low-margin heavy goods that is several orders gone.
· 5 min read
QR & Digital Tools
QR codes on packaging and print: what changes when you cannot reprint
Packaging has a long life. Whatever the code pointed at when it was printed has to still make sense two years later.
· 4 min read
Estimating & Calculators
White-labelling a calculator: what is actually involved
Your domain, your branding, your email. The parts that decide whether it feels like your tool or someone else's embedded in your page.
· 4 min read
AI & Automation
Should your business use AI for customer support? An honest assessment
The answer depends on one thing most vendors never ask about: how repetitive your questions actually are.
· 4 min read
Dealer & Channel Management
Why your dealers do not use the app you built them
It is not resistance to technology. It is that the app was built to solve your problem, and the dealer was asked to do the work.
· 5 min read
Tell us what you are building
We will tell you how we would approach it, and whether we are the right fit.