What a building materials business should digitise first
Digitise the catalogue first. Every system you build afterwards reads from it, and if it is wrong, everything downstream inherits the error.
Insights
Notes on WhatsApp Business API, estimating, dealer networks and technology in the building materials trade.
Dealer & Channel Management
What a showroom actually needs from software
Not a bigger system. Four things that work in under thirty seconds while a customer is standing there.
· 4 min read
Building Materials Technology
Build, buy, or neither: choosing software for a building materials business
Two of these get discussed. The third is the right answer more often than anyone selling software will tell you.
· 4 min read
eCommerce
Bulk ordering without a checkout
A cart assumes the transaction ends when the customer clicks pay. A trade order is a request that gets checked before anything moves.
· 4 min read
Building Materials Technology
Tracking marble slabs: why quantity-based inventory cannot do it
Stone has no unit of stock. Every slab is a distinct object, and almost every inventory system in existence assumes otherwise.
· 4 min read
Estimating & Calculators
Why giving architects a tool beats giving them a catalogue
The specifier decides what goes into a project and never places an order. A catalogue asks them to remember you. A tool puts you inside the work.
· 5 min read
Dealer & Channel Management
How to know whether your showroom marketing is working
Four numbers, none of which most dealers have, and all of which can be collected starting Monday.
· 4 min read
Building Materials Technology
What to look for in dealer management software
Most demonstrations show you the dashboard. The things that decide whether it works are never in the demonstration.
· 4 min read
Dealer & Channel Management
How to track secondary sales when all you can see is dispatch
Primary sales tell you what you pushed. Secondary sales tell you what the market pulled. Most manufacturers only have the first.
· 4 min read
Tell us what you are building
We will tell you how we would approach it, and whether we are the right fit.