WhatsApp opt-in: what counts, what does not, and why it protects you
Opt-in is not paperwork. It is the thing standing between your number and a restriction you cannot appeal.
Insights
Notes on WhatsApp Business API, estimating, dealer networks and technology in the building materials trade.
eCommerce
Bathroom accessories: the easiest online win in building materials
Light, valuable, visual and chosen from a photograph. If you are deciding where to start selling online, start here.
· 4 min read
eCommerce
Selling to a dealer network on Shopify
Tiered pricing is the part everyone asks about. Credit terms are the part that decides whether it works.
· 4 min read
Starting a Business
How to choose what to manufacture
Most people choose the product first and check the economics afterwards. That is the wrong order, and it is expensive.
· 4 min read
Dealer & Channel Management
What a sanitaryware dealer should do differently online
Not a tile article with the words changed. The buying cycle, the display cost and the after-sales business are all different.
· 4 min read
Building Materials Technology
Why generic ERP breaks on a building materials catalogue
The failure is almost never the ERP. It is that the product model underneath it was designed for goods that are interchangeable.
· 4 min read
Building Materials Technology
Quoting a plumbing project from a bill of materials
Four hundred line items, compatibility rules, and a contractor who wants the price tomorrow. This is where pipe businesses lose days.
· 5 min read
Estimating & Calculators
The most qualified lead in your showroom is the one asking how much they need
Someone asking for a quantity has measured their rooms and chosen a tile. Most businesses hand them a number and forget they existed.
· 4 min read
eCommerce
Selling adhesives and grouts online
Heavy, repeat-purchase, and chosen by application rather than by name. The interesting build here is not a shop.
· 5 min read
Tell us what you are building
We will tell you how we would approach it, and whether we are the right fit.