Static or dynamic QR codes: the difference that matters after you have printed
A static code is permanent. Whatever it pointed at when you printed it is what it points at forever.
Insights
Notes on WhatsApp Business API, estimating, dealer networks and technology in the building materials trade.
Dealer & Channel Management
Managing dealer credit without stopping the business
Credit is not decided in a monthly review. It is decided at a despatch desk, several times a day, by someone who needs the position in seconds.
· 6 min read
WhatsApp Business API
WhatsApp quality rating: what lowers it, and how to get it back
Quality rating decides how many messages you may send. It is driven almost entirely by one thing, and it is not your content.
· 8 min read
eCommerce
Migrating a custom store to Shopify
The products move easily. It is the URLs, the customer accounts and the things nobody documented that cost you.
· 4 min read
Starting a Business
Preparing a DPR for a manufacturing project
A detailed project report is not a business plan. It is the evidence behind numbers a bank is being asked to lend against.
· 4 min read
eCommerce
When choosing the product is the hard part
If your customer cannot work out which of your products they need, a better website will not help. A selector will.
· 4 min read
AI & Automation
AI on WhatsApp: what Meta allows, and what it does not
Meta prohibits general-purpose assistants on the Business Platform but permits AI that serves your own business. The difference is whether the AI is the product or the plumbing.
· 5 min read
Dealer & Channel Management
Dealer schemes: the settlement problem that quietly kills them
Calculating entitlement is the easy half. Everything that happens between earning and payment is where schemes lose their effect.
· 4 min read
Dealer & Channel Management
Digital marketing for a tile business: what actually works
Most of what gets sold to this trade is social media management. Most of what works is not.
· 5 min read
Tell us what you are building
We will tell you how we would approach it, and whether we are the right fit.