Shopify or a custom build?
We build both, which means we have no particular reason to sell you either. Here is the honest decision framework.
Insights
Notes on WhatsApp Business API, estimating, dealer networks and technology in the building materials trade.
Starting a Business
Financial projections a bank will actually believe
Credit officers read hundreds of these. They are not checking whether you are optimistic - they are checking whether the optimism is costed.
· 4 min read
QR & Digital Tools
What a digital visiting card actually replaces
Not the card. The moment three days later when someone finds it in a pocket and cannot remember who you were.
· 4 min read
WhatsApp Business API
Why your WhatsApp template was rejected, and how to get it approved
Rejection reasons are vague by design. Here are the causes that actually account for most of them.
· 5 min read
Building Materials Technology
Selling heavy goods online without shipping them
Order online, collect or receive from the dealer nearest you. It solves the freight problem and the channel problem at the same time.
· 7 min read
eCommerce
How to sell tiles online when customers will not buy tiles online.
The decision happens online. The purchase happens through a dealer. Most manufacturers build for the second and wonder why the first never shows up in the numbers.
· 14 min read
WhatsApp Business API
WhatsApp Business App or the API? How to tell which one you need
Most businesses asking this question do not need the API yet. Here are the four things that decide it.
· 4 min read
eCommerce
What breaks when a deep catalogue meets Shopify
The variant limit went up. The three-option limit did not, and that is the one that matters for building materials.
· 4 min read
AI & Automation
What RAG actually is, for people buying it rather than building it
You will hear the term in every AI proposal you receive. Here is what it means and which questions separate a real one from a demo.
· 4 min read
Tell us what you are building
We will tell you how we would approach it, and whether we are the right fit.