What RAG actually is, for people buying it rather than building it
You will hear the term in every AI proposal you receive. Here is what it means and which questions separate a real one from a demo.
Insights
Notes on WhatsApp Business API, estimating, dealer networks and technology in the building materials trade.
Estimating & Calculators
Five things most tile calculators get wrong
Most online tile calculators are one box and one button. That works until it meets an actual room.
· 5 min read
Starting a Business
Why CMA files get sent back
Usually not because a number was wrong. Because two forms disagreed and nobody noticed.
· 5 min read
Dealer & Channel Management
Why showroom visitors do not come back
They did not choose a competitor. They went home, the project slipped a month, and nobody reminded them you existed.
· 5 min read
WhatsApp Business API
WhatsApp service window charges: what changes on 1 October 2026
Service becomes a fourth billable category, and replies inside the 24-hour window stop being free. Confirmed in Meta's own pricing explainer. What changes, what does not, and the one free route that survives.
· 7 min read
eCommerce
Which building materials actually sell online
It is not decided by the category. It is decided by value per kilogram, and by what happens when something arrives broken.
· 5 min read
Estimating & Calculators
Why showroom staff still estimate on a notepad
It is not that they do not know better. It is that every tool they have been given is slower than the notepad.
· 5 min read
Starting a Business
What a CMA report is, and why the bank is asking for one
Six or seven forms that describe one business from seven angles. The difficulty is not filling them in - it is making them agree.
· 5 min read
eCommerce
Selling online when nobody pays online
Your customers research online and order from a dealer. That is not a failure of eCommerce - it is a different model, and almost nobody builds for it.
· 5 min read
Tell us what you are building
We will tell you how we would approach it, and whether we are the right fit.