Most reporting projects produce a dashboard everyone admires and nobody opens after week three. That happens when the reports are built from what the database can easily produce rather than from the questions someone genuinely needs answered on a Monday morning.

We start from the decision. Which dealer has gone quiet, which territory is slipping, which topic is a whole batch weak on — then work backwards to the data required. Usually that exposes something that is not being captured at all, and fixing that matters more than the chart.

What this covers

Sales and channel performance reporting
Territory, dealer and individual performance views
Operational dashboards for daily use, not monthly review
Scheduled reports by email and WhatsApp
Consolidated reporting across disconnected systems
Export to Excel, because that is where finance will take it anyway
Role-based access, so a dealer sees only their own numbers

How engagements work

Decision mapping

What you need to decide, how often, and what you currently guess at.
Data audit

Whether the data to answer that exists, and what is missing.
Build

A small number of reports people will genuinely use every week.
Review

We check usage after a month and cut whatever nobody opened.