Estimating a full project, not a room
A single room is arithmetic. A project is a document that gets revised four times, sent to a client, and argued over on site.
Tiles & ceramics
Estimating & Calculators
Should you put a calculator on your website?
It is the cheapest lead source most building materials businesses are not using — and the easiest one to implement badly.
· 4 min read
Building Materials Technology
What a tile manufacturer should digitise first
The generic answer is the catalogue. For a tile manufacturer the answer is more specific than that, and the order matters.
· 4 min read
Dealer & Channel Management
Most exhibition leads are never contacted. Here is where they go.
You spend more on one exhibition than on a year of software, then collect the leads in a box.
· 5 min read
Estimating & Calculators
White-labelling a calculator: what is actually involved
Your domain, your branding, your email. The parts that decide whether it feels like your tool or someone else's embedded in your page.
· 4 min read
Dealer & Channel Management
What a showroom actually needs from software
Not a bigger system. Four things that work in under thirty seconds while a customer is standing there.
· 4 min read
Estimating & Calculators
Why giving architects a tool beats giving them a catalogue
The specifier decides what goes into a project and never places an order. A catalogue asks them to remember you. A tool puts you inside the work.
· 5 min read
Building Materials Technology
Why generic ERP breaks on a building materials catalogue
The failure is almost never the ERP. It is that the product model underneath it was designed for goods that are interchangeable.
· 4 min read
Estimating & Calculators
The most qualified lead in your showroom is the one asking how much they need
Someone asking for a quantity has measured their rooms and chosen a tile. Most businesses hand them a number and forget they existed.
· 4 min read
AI & Automation
AI on WhatsApp: what Meta now allows, and what it does not
Meta banned general-purpose AI assistants from the Business Platform. Business-scoped bots are still permitted. The line between them decides whether your account survives.
· 4 min read
Estimating & Calculators
Estimating a multi-room project without losing a day to it
One bathroom takes five minutes. Eleven spaces across three tile sizes is where manual estimating breaks.
· 4 min read
Estimating & Calculators
Five things most tile calculators get wrong
Most online tile calculators are one box and one button. That works until it meets an actual room.
· 5 min read
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