Three private businesses sharing a signboard
A dealer's most valuable customer list usually lives on one salesperson's phone. When he leaves, it leaves with him.
Tiles & ceramics
Building Materials Technology
India’s new e-commerce rules: what changes on 1 January 2027
Discounts must show a prior price drawn from 30 days of history, dark patterns become an audited certificate, and complaints get a clock. Most of it is a data problem before it is a design one.
· 10 min read
Dealer & Channel Management
How do you know an experience centre is working?
It is built to sell, and it almost never does. Footfall tells you people came. The question worth answering is what happened after they left.
· 5 min read
Estimating & Calculators
How to calculate tile boxes correctly — coverage, wastage, and the mistakes that cost a sale
Get the area right and the wastage right, and still get the box count wrong. Four steps, in order, with real numbers - and a worked example showing exactly how they move.
· 5 min read
Dealer & Channel Management
Ten showrooms, ten different answers
A multi-store owner cannot see their own business. Not because nobody reports, but because ten stores produce ten formats, all arriving too late to act on.
· 7 min read
Dealer & Channel Management
Your quotation is the most important document in the showroom.
It is the one thing a customer takes away, compares against a competitor, and comes back with. In most showrooms it is handwritten, photographed, and thrown away.
· 5 min read
Dealer & Channel Management
The Visualiser Generates Leads. It Cannot Guarantee the Sale – and the Reason Is Physics.
Manufacturers are building visualisers and expanding showrooms at the same time. That only looks contradictory until you understand what a screen cannot guarantee.
· 9 min read
Estimating & Calculators
Estimating a full project, not a room
A single room is arithmetic. A project is a document that gets revised four times, sent to a client, and argued over on site.
· 4 min read
eCommerce
Samples: the step that makes tile and sanitaryware sell online
Nobody buys forty square metres of tile from a photograph. They will buy one sample, and the sample is the sale.
· 5 min read
Estimating & Calculators
Should you put a calculator on your website?
It is the cheapest lead source most building materials businesses are not using — and the easiest one to implement badly.
· 4 min read
Building Materials Technology
What a tile manufacturer should digitise first
The generic answer is the catalogue. For a tile manufacturer the answer is more specific than that, and the order matters.
· 4 min read
Dealer & Channel Management
Most exhibition leads are never contacted. Here is where they go.
You spend more on one exhibition than on a year of software, then collect the leads in a box.
· 5 min read
Tell us what you are building
We will tell you how we would approach it, and whether we are the right fit.