White-labelling a calculator: what is actually involved
Your domain, your branding, your email. The parts that decide whether it feels like your tool or someone else's embedded in your page.
Tiles & ceramics
Dealer & Channel Management
What a showroom actually needs from software
Not a bigger system. Four things that work in under thirty seconds while a customer is standing there.
· 4 min read
Estimating & Calculators
Why giving architects a tool beats giving them a catalogue
The specifier decides what goes into a project and never places an order. A catalogue asks them to remember you. A tool puts you inside the work.
· 5 min read
Dealer & Channel Management
How to know whether your showroom marketing is working
Four numbers, none of which most dealers have, and all of which can be collected starting Monday.
· 4 min read
Building Materials Technology
Why generic ERP breaks on a building materials catalogue
The failure is almost never the ERP. It is that the product model underneath it was designed for goods that are interchangeable.
· 4 min read
Estimating & Calculators
The most qualified lead in your showroom is the one asking how much they need
Someone asking for a quantity has measured their rooms and chosen a tile. Most businesses hand them a number and forget they existed.
· 4 min read
AI & Automation
AI on WhatsApp: what Meta allows, and what it does not
Meta prohibits general-purpose assistants on the Business Platform but permits AI that serves your own business. The difference is whether the AI is the product or the plumbing.
· 5 min read
Dealer & Channel Management
Digital marketing for a tile business: what actually works
Most of what gets sold to this trade is social media management. Most of what works is not.
· 5 min read
Estimating & Calculators
Estimating a multi-room project without losing a day to it
One bathroom takes five minutes. Eleven spaces across three tile sizes is where manual estimating breaks.
· 4 min read
eCommerce
How to sell tiles online when customers will not buy tiles online.
The decision happens online. The purchase happens through a dealer. Most manufacturers build for the second and wonder why the first never shows up in the numbers.
· 14 min read
Estimating & Calculators
Five things most tile calculators get wrong
Most online tile calculators are one box and one button. That works until it meets an actual room.
· 5 min read
Dealer & Channel Management
Why showroom visitors do not come back
They did not choose a competitor. They went home, the project slipped a month, and nobody reminded them you existed.
· 5 min read
Tell us what you are building
We will tell you how we would approach it, and whether we are the right fit.