Why giving architects a tool beats giving them a catalogue
The specifier decides what goes into a project and never places an order. A catalogue asks them to remember you. A tool puts you inside the work.
Distributors & dealers
Dealer & Channel Management
How to know whether your showroom marketing is working
Four numbers, none of which most dealers have, and all of which can be collected starting Monday.
· 4 min read
Building Materials Technology
What to look for in dealer management software
Most demonstrations show you the dashboard. The things that decide whether it works are never in the demonstration.
· 4 min read
Dealer & Channel Management
How to track secondary sales when all you can see is dispatch
Primary sales tell you what you pushed. Secondary sales tell you what the market pulled. Most manufacturers only have the first.
· 4 min read
Dealer & Channel Management
What a sanitaryware dealer should do differently online
Not a tile article with the words changed. The buying cycle, the display cost and the after-sales business are all different.
· 4 min read
Estimating & Calculators
The most qualified lead in your showroom is the one asking how much they need
Someone asking for a quantity has measured their rooms and chosen a tile. Most businesses hand them a number and forget they existed.
· 4 min read
Dealer & Channel Management
Managing dealer credit without stopping the business
Credit is not decided in a monthly review. It is decided at a despatch desk, several times a day, by someone who needs the position in seconds.
· 6 min read
AI & Automation
AI on WhatsApp: what Meta allows, and what it does not
Meta prohibits general-purpose assistants on the Business Platform but permits AI that serves your own business. The difference is whether the AI is the product or the plumbing.
· 5 min read
Dealer & Channel Management
Dealer schemes: the settlement problem that quietly kills them
Calculating entitlement is the easy half. Everything that happens between earning and payment is where schemes lose their effect.
· 4 min read
Dealer & Channel Management
Digital marketing for a tile business: what actually works
Most of what gets sold to this trade is social media management. Most of what works is not.
· 5 min read
Estimating & Calculators
Estimating a multi-room project without losing a day to it
One bathroom takes five minutes. Eleven spaces across three tile sizes is where manual estimating breaks.
· 4 min read
Building Materials Technology
Selling heavy goods online without shipping them
Order online, collect or receive from the dealer nearest you. It solves the freight problem and the channel problem at the same time.
· 7 min read
Tell us what you are building
We will tell you how we would approach it, and whether we are the right fit.