Should you put a calculator on your website?
It is the cheapest lead source most building materials businesses are not using — and the easiest one to implement badly.
Distributors & dealers
Dealer & Channel Management
Most exhibition leads are never contacted. Here is where they go.
You spend more on one exhibition than on a year of software, then collect the leads in a box.
· 5 min read
Estimating & Calculators
White-labelling a calculator: what is actually involved
Your domain, your branding, your email. The parts that decide whether it feels like your tool or someone else's embedded in your page.
· 4 min read
Dealer & Channel Management
Why your dealers do not use the app you built them
It is not resistance to technology. It is that the app was built to solve your problem, and the dealer was asked to do the work.
· 5 min read
Dealer & Channel Management
What a showroom actually needs from software
Not a bigger system. Four things that work in under thirty seconds while a customer is standing there.
· 4 min read
Estimating & Calculators
Why giving architects a tool beats giving them a catalogue
The specifier decides what goes into a project and never places an order. A catalogue asks them to remember you. A tool puts you inside the work.
· 5 min read
Building Materials Technology
What to look for in dealer management software
Most demonstrations show you the dashboard. The things that decide whether it works are never in the demonstration.
· 4 min read
Dealer & Channel Management
How to track secondary sales when all you can see is dispatch
Primary sales tell you what you pushed. Secondary sales tell you what the market pulled. Most manufacturers only have the first.
· 4 min read
Estimating & Calculators
The most qualified lead in your showroom is the one asking how much they need
Someone asking for a quantity has measured their rooms and chosen a tile. Most businesses hand them a number and forget they existed.
· 4 min read
Dealer & Channel Management
Managing dealer credit without stopping the business
Credit decisions get made at the counter, daily, by people without the current position in front of them.
· 5 min read
AI & Automation
AI on WhatsApp: what Meta now allows, and what it does not
Meta banned general-purpose AI assistants from the Business Platform. Business-scoped bots are still permitted. The line between them decides whether your account survives.
· 4 min read
Dealer & Channel Management
Dealer schemes: the settlement problem that quietly kills them
Calculating entitlement is the easy half. Everything that happens between earning and payment is where schemes lose their effect.
· 4 min read
Tell us what you are building
We will tell you how we would approach it, and whether we are the right fit.
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