What businesses actually use the WhatsApp Business API for
Seven sequences that run without anyone typing - and the four things that decide whether the account survives them.
Building materials & ceramics
Estimating & Calculators
Should you put a calculator on your website?
It is the cheapest lead source most building materials businesses are not using — and the easiest one to implement badly.
· 4 min read
eCommerce
Returns and damage: the problem that quietly eats online margin
A broken delivery costs the product, the freight both ways, and a customer. On low-margin heavy goods that is several orders gone.
· 5 min read
Building Materials Technology
What a building materials business should digitise first
Not the thing that irritates you most. The thing that unblocks everything else.
· 4 min read
Building Materials Technology
Build, buy, or neither: choosing software for a building materials business
Two of these get discussed. The third is the right answer more often than anyone selling software will tell you.
· 4 min read
AI & Automation
AI on WhatsApp: what Meta now allows, and what it does not
Meta banned general-purpose AI assistants from the Business Platform. Business-scoped bots are still permitted. The line between them decides whether your account survives.
· 4 min read
Building Materials Technology
Selling heavy goods online without shipping them
Order online, collect or receive from the dealer nearest you. It solves the freight problem and the channel problem at the same time.
· 7 min read
eCommerce
Which building materials actually sell online
It is not decided by the category. It is decided by value per kilogram, and by what happens when something arrives broken.
· 5 min read
CeramicPost
An independent B2B trade publication for India's tile and ceramic industry.
· 1 min read
Tell us what you are building
We will tell you how we would approach it, and whether we are the right fit.