Three private businesses sharing a signboard
A dealer's most valuable customer list usually lives on one salesperson's phone. When he leaves, it leaves with him.
Building materials & ceramics
Building Materials Technology
India’s new e-commerce rules: what changes on 1 January 2027
Discounts must show a prior price drawn from 30 days of history, dark patterns become an audited certificate, and complaints get a clock. Most of it is a data problem before it is a design one.
· 10 min read
Dealer & Channel Management
Ten showrooms, ten different answers
A multi-store owner cannot see their own business. Not because nobody reports, but because ten stores produce ten formats, all arriving too late to act on.
· 7 min read
Dealer & Channel Management
Your quotation is the most important document in the showroom.
It is the one thing a customer takes away, compares against a competitor, and comes back with. In most showrooms it is handwritten, photographed, and thrown away.
· 5 min read
Concord WABA
WhatsApp Business API for businesses that sell through dealers, with the messages and flows already written for the trade.
· 1 min read
WhatsApp Business API
What businesses actually use the WhatsApp Business API for
Seven sequences that run without anyone typing - and the four things that decide whether the account survives them.
· 6 min read
Estimating & Calculators
Should you put a calculator on your website?
It is the cheapest lead source most building materials businesses are not using — and the easiest one to implement badly.
· 4 min read
eCommerce
Returns and damage: the problem that quietly eats online margin
A broken delivery costs the product, the freight both ways, and a customer. On low-margin heavy goods that is several orders gone.
· 5 min read
Building Materials Technology
What a building materials business should digitise first
Digitise the catalogue first. Every system you build afterwards reads from it, and if it is wrong, everything downstream inherits the error.
· 5 min read
Building Materials Technology
Build, buy, or neither: choosing software for a building materials business
Two of these get discussed. The third is the right answer more often than anyone selling software will tell you.
· 4 min read
AI & Automation
AI on WhatsApp: what Meta allows, and what it does not
Meta prohibits general-purpose assistants on the Business Platform but permits AI that serves your own business. The difference is whether the AI is the product or the plumbing.
· 5 min read
Building Materials Technology
Selling heavy goods online without shipping them
Order online, collect or receive from the dealer nearest you. It solves the freight problem and the channel problem at the same time.
· 7 min read
Tell us what you are building
We will tell you how we would approach it, and whether we are the right fit.