Google publishes a category taxonomy running to several thousand entries. Placing your products correctly within it affects which searches you appear in, how Shopping classifies you, and whether your listings compete against the right products.

For a catalogue of a hundred items this is an afternoon. For a tile catalogue thousands of SKUs deep across sizes, finishes and collections, it needs a systematic approach — mapping rules, bulk assignment, and a way to categorise new products correctly as they are added rather than fixing them later.

What this covers

Mapping your categories to the Google product taxonomy
Bulk categorisation across large and deeply structured catalogues
Attribute enrichment — material, colour, size, pattern
Rules so new products are categorised correctly on creation
Structured data markup on product pages
Localised categorisation for the markets you sell in
Review of category performance, and reassignment where it is not working

How engagements work

Catalogue review

How your products are structured today, and how deep the hierarchy runs.
Mapping

Rules from your categories to Google's, with the ambiguous cases decided.
Apply

Bulk assignment, plus markup on the product pages themselves.
Maintain

Rules for new products, and a review of what is performing.