Google Shopping puts your products in front of people already searching for them. The obstacle is the feed: Merchant Center is strict, disapprovals are common, and a feed that passed last month can fail after a policy change nobody told you about.

We build the feed from your live catalogue, fix the attributes that cause disapprovals — GTIN, availability, price mismatches, missing product identifiers — and set up monitoring so you find out from us rather than from a drop in traffic.

What this covers

  • Automated product feed generated from your live catalogue
  • Attribute mapping to Merchant Center requirements
  • Disapproval diagnosis and remediation
  • Price and availability kept in step with your site, so listings do not conflict
  • Multi-country and multi-currency feeds
  • Local inventory feeds where you have physical stock
  • Monitoring, so a feed failure surfaces before your traffic drops

How engagements work

  1. Audit

    Your catalogue against Merchant Center requirements — where the gaps are.

  2. Feed build

    Automated generation from live data, not a one-off export.

  3. Submit

    Submission, then working through disapprovals until the account is clean.

  4. Monitor

    Ongoing checks, so a policy change does not quietly take you offline.

Technology

  • Google Content API for Shopping
  • Merchant Center
  • XML feeds
  • PHP
  • Scheduled jobs

Related work

Where we have done this

Tell us what you are building

We will tell you how we would approach it, and whether we are the right fit.

Call us for any enquiry 011 41771877

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