WhatsApp Marketing & Support

Many ask 'what's the difference between WhatsApp Business App and the WhatsApp Business API?'

The WhatsApp Business App is a free-to-use and basic application aimed for micro and small companies to utilise.

For medium to larger organisations, the WhatsApp Business API provides many more features and robust support. This includes access to a verified sender agent and the ability to broadcast messages to larger audiences.

There are endless benefits to a business to using the WhatsApp Business API, and these will vary depending on the use case. Below are some of the more prominent benefits we see:

• Automated Messaging: This allows businesses to set up automated responses that serve 24/7. This is especially useful for handling common inquiries, providing instant responses, and maintaining consistent customer service even outside of business hours.
• Integration with CRM and Systems: The API can be integrated with Customer Relationship Management (CRM) systems. This enables seamless data exchange between different systems, enhancing workflow efficiency and providing a holistic view of customer interactions.
• Personalisation at Scale: Businesses can personalise messages in large volumes by incorporating customer datasets such as names and buying preferences into what is sent. This enhances customer engagement and makes interactions feel more personalised.
• Multimedia Messaging: The API supports sending multimedia content such as images, videos, and documents. This allows businesses to showcase products, provide instructions, and offer richer content that often encourage greater conversions.
• Security and Verification: The use of WhatsApp's verified business accounts adds an extra layer of authenticity to interactions. Meta must approve every business verified on their platform as a sender agent. Concord will support customers through this verification process.
• Advanced Analytics: The API provides in-depth analytics. Businesses can see message delivery rates, read receipts, response times, and other metrics, helping to refine communication strategies and best practices.

You are right. WhatsApp is becoming a very prominent and popular messaging channel for businesses to use. This is because of its API connectivity to CRMs and due to the large volume of features it offers businesses.

On top of this, WhatsApp is a globally recognised and popular messaging app. Therefore the likelihood of your customers using the channel and receiving your message is highly likely. If you have concerns about delivery rates, we can also automate a secondary message attempt. This means if your customer does not have WhatsApp and does not receive your message, they will instead automatically receive a similar message via a different channel (elected by you) eg. SMS.

The WhatsApp Business API allows businesses to message customers on WhatsApp.

Following Meta approval, businesses set up a verified WhatsApp Business Account and integrate the API with their systems.

Here they can now send messages, respond to inquiries, and automate replies using templates.

The API supports multimedia and personalised content, enhancing customer engagement. It enables two-way communication, automated messages, and integration with CRM systems. Messages are sent securely, offering advanced analytics for performance insights. The API also facilitates seamless customer support, marketing, and transactional communication, helping businesses enhance their customer interactions on a global scale.

As with any messaging channel, each message holds a cost. The base cost is publicly available online and posted by Meta.